tingchun.a.lai@gmail.com
tingchun.a.lai@gmail.com
Hi, I am Ariel,
Hi, I am Ariel,
I design to engage people, and help businesses grow.
I design to engage people, and help businesses grow.
I design to engage people, and help businesses grow.
Hi, I am Ariel,
I see design not just as craft, but as strategy; a bridge between user needs, product goals, and business growth.
I see design not just as craft, but as strategy; a bridge between user needs, product goals, and business growth.
Microsoft - Schedule Builder
Microsoft - Schedule Builder
A large-scale content discovery and scheduling platform supporting live and on-demand sessions for 2,000+ attendees.
Lead Designer
Product Design
Lead Designer
Planning System
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Product Design
Lead Designer
User Auquisition
View project
Azure.com - Log-in
Optimized planning journey to streamline discovery, decision-making, and schedule management experience.


Product Design
Lead Designer
User Auquisition
View project
Azure.com - Log-in
Improved pricing workflow by clarifying account states and guiding users to access their correct pricing, reducing confusion in purchase decision-making.
Enterprise Pricing Workflow
UX/ UI Design
Global implementation
Retention

Testimonial
“I really like Ariel. I’m pretty impressed. Great perspective, she isn’t afraid to suggest new ideas, but also respects input from stakeholders. I’d love to keep working with her on other projects.”
“I really like Ariel. I’m pretty impressed. Great perspective, she isn’t afraid to suggest new ideas, but also respects input from stakeholders. I’d love to keep working with her on other projects.”
— James Conard, Principal PM Manager, Microsoft Developer Relations (for MVP Summit Projects)
