tingchun.a.lai@gmail.com
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tingchun.a.lai@gmail.com
Hi, I am Ariel,
Hi, I am Ariel,
I design to engage people, and help businesses grow.
I design to engage people, and help businesses grow.
I design to engage people, and help businesses grow.
Hi, I am Ariel,
Specializing in complex, workflow-heavy products, focused on planning, discovery, and decision-making experiences across platforms and B2B products.
Specializing in complex, workflow-heavy products, focused on planning, discovery, and decision-making experiences across platforms and B2B products.
Microsoft - Schedule Builder
Microsoft - Schedule Builder
A large-scale content discovery and scheduling platform supporting live and on-demand sessions for 2,000+ attendees.
Lead Designer
Product Design
Lead Designer
Planning System
Navigation
Product Design
Lead Designer
User Auquisition
View project
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TableFlash - Ordering App
Optimized planning journey to streamline discovery, decision-making, and schedule management experience.
Product Design
Lead Designer
User Auquisition
View project
Azure.com - Log-in
Optimized planning journey to streamline discovery, decision-making, and schedule management experience.
Product Design
Lead Designer
User Auquisition
View project
CoreRecharge - Digital Experience
Design and build a responsive website to clearly communicates CoreRecharge’s identity and services.
Freelance Project
Branding
Healthcare
Web Design
Physical Therapy Clinic
View project
TableFlash - Digital Dining
Lightweight commerce workflows that help small restaurants manage orders and help customers place orders quickly through QR-based experiences.
Founding Designer
Early Stage Startup
Consumer-facing Product
User Auquisition
Growth Strategy
Azure.com - Log-in
Improved pricing workflow by clarifying account states and guiding users to access their correct pricing, reducing confusion in purchase decision-making.
Enterprise Pricing Workflow
UX/ UI Design
Global implementation
Retention
CoreRecharge - Digital Experience
Design and build a responsive website to clearly communicates CoreRecharge’s identity and services.
Healthcare
Physical Therapy Clinic
Freelance Project
Web Design
Branding
Testimonial
“I really like Ariel. I’m pretty impressed. Great perspective, she isn’t afraid to suggest new ideas, but also respects input from stakeholders. I’d love to keep working with her on other projects.”
“I really like Ariel. I’m pretty impressed. Great perspective, she isn’t afraid to suggest new ideas, but also respects input from stakeholders. I’d love to keep working with her on other projects.”
— James Conard, Principal PM Manager, Microsoft Developer Relations
Career Break
Since 2023, I have been operating as an independent designer, focusing on freelance projects, NPO collaborations, and entrepreneurial ventures.
This period allowed me to sharpen my ability to build from 0 to 1 and deepened my creative sense. I am now eager to bring this diverse perspective back to a high-impact, cross-functional product team to build scalable solutions together.
Since 2023, I have been operating as an independent designer, focusing on freelance projects, NPO collaborations, and entrepreneurial ventures.
This period allowed me to sharpen my ability to build from 0 to 1 and deepened my creative sense. I am now eager to bring this diverse perspective back to a high-impact, cross-functional product team to build scalable solutions together.
Since 2023, I have been operating as an independent designer, focusing on freelance projects, NPO collaborations, and entrepreneurial ventures.
This period allowed me to sharpen my ability to build from 0 to 1 and deepened my creative sense. I am now eager to bring this diverse perspective back to a high-impact, cross-functional product team to build scalable solutions together.